BUILT IN RED
a graphics-led campaign that uses storytelling to help HSBC own their new Pantone color, HSBC Red.
transform HSBC Red into a visual system of patterns to reflect the global impact that HSBC's partners create.
art direction, design, copywriting::
motion design::
brand video::
design rationale::
digital billboards::
landing page::
in airport::
HELENA WANG
ART DIRECTOR + DESIGNER