ABSTRACT ZERO

the ask::



the solution::



the ask::




the solution::



conceptualize a complete 360º brand and visual identity for a new advertising agency opening in 2026.


introducing Abstract Zero, a creative studio blending neuroscience and storytelling to make brands unforgettable.

design, motion design, copywriting::

helena wang

brand manifesto::


brand guidelines site::

HELENA WANG

ART DIRECTOR + DESIGNER