THE SPARKLY TALES

the ask::



the solution::



the ask::




the solution::



an impactful idea that draws in both parents and kids to the new Sonicare for Kids Smart Electric toothbrush.


by blending storytelling with brushing, we'll help families turn a struggle into a moment of imagination and healthy habits.

art direction, design, video editing::

copywriting::

helena wang

analise bruno

case study::


product activation::


out of home::


physical activation::


social::

HELENA WANG

ART DIRECTOR + DESIGNER