THE SPARKLY TALES
an impactful idea that draws in both parents and kids to the new Sonicare for Kids Smart Electric toothbrush.
by blending storytelling with brushing, we'll help families turn a struggle into a moment of imagination and healthy habits.
art direction, design, video editing::
copywriting::
helena wang
analise bruno
case study::
product activation::



out of home::



physical activation::




social::



