art direction
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Built in Red
The ask:
a graphics-led campaign that uses storytelling to help HSBC own their new Pantone color, HSBC Red.
The solution:
transform HSBC Red into a visual system of patterns that reflect the global impact that HSBC's partners create.
brand video
design rationale
digital airport billboards
landing page
in-airport
ART DIRECTION & COPYWRITING: HELENA WANG, GRACE PISCIOTTA
MOTION GRAPHICS: HELENA WANG
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