Orchard by
Smucker's
address the recent controversy around their rebrand and emphasize Smuckers’ quality and heritage.
address the recent controversy around their rebrand and emphasize Smuckers’ quality and heritage.
a completely new visual identity for a luxury jam sub-brand that brings back Smuckers' original artisanal branding.
a completely new visual identity for a luxury jam sub-brand that brings back Smuckers' original artisanal branding.
DESIGN & COPYWRITING: HELENA WANG
DESIGN & COPYWRITING: HELENA WANG
brand guidelines
packaging
activation
