The Great
Wingswap
get parents to choose Perdue chicken over fast food takeout.
get parents to choose Perdue chicken over fast food takeout.
bring Perdue chicken into households disguised as fast food, proving that kids will never be able to tell the difference.
bring Perdue chicken into households disguised as fast food, proving that kids will never be able to tell the difference.
case study
activation
ART DIRECTION & COPYWRITING: HELENA WANG
ART DIRECTION & COPYWRITING: HELENA WANG