Orchard by
Smucker's
address the recent controversy around their rebrand and emphasize Smuckers’ quality and heritage.
address the recent controversy around their rebrand and emphasize Smuckers’ quality and heritage.
a completely new visual identity for a luxury jam sub-brand that brings back Smuckers' original artisanal branding.
a completely new visual identity for a luxury jam sub-brand that brings back Smuckers' original artisanal branding.
brand guidelines
packaging
activation
ART DIRECTION & COPYWRITING: HELENA WANG
ART DIRECTION & COPYWRITING: HELENA WANG