art direction

etcetera

about me

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art direction

side gigs

about me

resume

Life Lives Above

The ask:

The ask:

The ask:

design a symbol that inspires hope, unity, and action toward ending fossil fuels for good.

design a symbol that inspires hope, unity, and action toward ending fossil fuels for good.

The solution:

The solution:

The solution:

an universal icon that shifts attention to the world that lives above, creating change that starts from the ground up.

an universal icon that shifts attention to the world that lives above, creating change that starts from the ground up.

brand launch video

out-of-home



out-of-home



activations

we created plant kits to transform the movement into something tangible people could nurture in their own spaces.


seed pouches were also distributed and scattered during marches, turning protest grounds into a space for growth and hope.



merch



landing page



in-action



user-generated-content

ART DIRECTION & COPYWRITING: HELENA WANG

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